When we think of women’s underwear, it can conjure up different images. Whether it’s the lingerie in sexy ads in magazines or the white comfortable cotton bra that feels just right under your work clothes. But it’s actually a complex, varied category of apparel that plays an important role in defining feminine identity throughout the day.
Historically, the defining features of women’s undergarments have been their sexy, flattering shapes and the fact that they can be tucked in. The most common undergarments of the past have included corsets, stays (which suck in a woman’s breasts for a rounded shape), and puffed sleeves with down-filled pads.
Modern lingerie brands have been pushing the boundaries of style and fabric, creating new undergarments that are not only sexy but also feel good to wear. From plant-based fabrics like rayon and modal, to high-leg French cuts, thongs and bikini bras, the best lingerie is made from top-notch materials with innovative designs that add value to women’s wardrobes.
Aside from the comfort factor, many underwear styles have specific purposes, like boosting butt size or offering support in certain areas. And some, such as seamless underwear, are crafted from one solid piece of material so there are no seams to create a smoother form.
The rise of celebrity-led brands such as Savage X Fenty has helped shake up the US women’s underwear market, which Euromonitor International expects to grow robustly over the forecast period. Among the key trends shaping this sector include increasing focus on comfort and body positivity, rising demand for sustainable fashion, and more women’s underwear being integrated into athleisure brands.women’s bamboo underwear