Whether you’re dealing with heat damage from styling tools or the damage that comes with frequent bleaching, finding the right products can make all the difference in your hair’s appearance. The Redken Acidic Bonding Concentrate collection offers a complete reparative routine to help strengthen damaged strands so they look healthier and feel stronger, too. Formulated with citric acid, an alpha hydroxy acid commonly used in skincare products to help improve skin tone and reduce wrinkles, this collection works to repair the hair’s natural pH levels and strengthen its bonds. The entire line is sulfate-free and formulated for all hair types and textures, including those with fine and thick locks.
First up, the Redken Acidic Bonding Concentrate Sulfate-Free Shampoo cleanses and intensely conditions your hair while protecting it from further damage. Using Citric Acid and the brand’s concentrated Bonding Care complex, this shampoo fortifies weakened bonds to improve strength and resiliency. It also helps reduce color fade by restoring the hair’s natural pH levels and leaving strands looking brighter.
Following up with the Redken Acidic Bonding Concentrate Intensive Pre-Treatment helps to repair even the most severely damaged strands. This leave-in treatment should be applied to damp hair and left on for 10 minutes before rinsing. After using this treatment, you should notice a reduction in breakage and visible split ends and your hair will be shinier, smoother, and more voluminous than before.
Finally, the Redken Acidic Bonding Concentrate Conditioner is a richer, more intensive conditioner that leaves your hair feeling softer, smoother and more voluminous. This sulfate-free conditioner uses the same concentrated bonding formula as the shampoo, and is suitable for all hair types and textures. The rich conditioner also tames frizz and offers protection against up to 230-degree heat while helping to restore the natural elasticity of your strands.
After rinsing and gently towel-drying, apply a dime-sized amount of the acidic bonding concentrate leave in treatment throughout your mane. Gently comb or brush the product into your strands to ensure all areas are covered and to help distribute it evenly. You can blow-dry or air-dry your hair, depending on your preference.
The Redken Acidic Bonding Concentrate System is a complete, reparative regimen that contains a shampoo, two conditioners (one richer and one more lightweight for fine hair), an intensive pre-treatment, and a leave-in treatment. The whole range of products is sulfate-free, and the shampoo and pre-treatment are specially formulated to be gentle on your strands. The complete system helps to strengthen your strands, reducing breakage by 56 percent and visibly reducing visible split ends by 82 percent.
The entire Redken Acidic Bonding Concentrate System can be purchased on the Redken website and at select beauty stores nationwide. The entire line is housed in recyclable plastic packaging, and the brand has partnered with The Braille Institute to add Braille instructions to its bottles, making it more accessible for people with vision impairments. This is just another way that the company strives to be more inclusive of all consumers. redken acidic bonding shampoo