Factors to Consider When Purchasing an Outdoor LED Display

An outdoor LED display can be a powerful tool in any business, as it can help you catch the attention of passersby. When properly designed, this type of advertising can make you stand out from your competitors and attract customers. However, it is important to remember that not all outdoor LED displays are created equal. Therefore, you need to consider several factors before purchasing one.

First, you should consider the pixel pitch. This is a crucial factor, as it will determine how clear the image will be from a distance. The higher the pixel pitch, the sharper the image will be. On the other hand, the lower the pixel pitch, the less detailed the image will be. Lastly, you should also consider the resolution. This will determine how high-quality the image will be. Ideally, you should balance the pixel pitch and resolution to get the best results.

Another aspect that you should look at is the weatherproofing and durability of the screen. This is especially important for screens that will be exposed to extreme weather conditions such as rain, snow, and winds. In addition, it is essential that the screen be durable enough to withstand repeated exposure to UV rays and temperature swings. Fortunately, Planar’s outdoor LED display solutions are engineered to withstand these harsh environmental conditions.

In addition to their durability, LED screens also require less maintenance than other types of advertising media. Unlike traditional billboards, LED screens do not use vinyl, so they are more resilient and will not easily tear or fade. In addition, they are much more energy efficient than other types of advertising media and can run for longer periods without requiring power. This makes them an ideal choice for businesses looking for a long-term marketing solution.

Moreover, they can be installed in various areas including core business districts and densely populated transportation hubs. In addition to promoting activities, they can also convey information about the brands and products of the participating companies. This will create a more intuitive experience and feeling for consumers and deepen their impression of the brand products.

Furthermore, an outdoor LED display can be controlled remotely through the Internet. This will save on the cost of hiring an operator to control it. It can also be customized to fit the unique needs of your company’s brand image.

When selecting an outdoor LED display, it is important to know your target audience and the environment in which you want to install the screen. For example, you should select a screen that is easy to read from a distance and has a suitable brightness for the surrounding environment. The screen should also be resistant to heat and humidity, as well as being water-proof. Finally, the screen should have a cooling system to keep its internal temperatures at an acceptable level when operating for prolonged periods of time. This will prevent the screen from overheating, which could damage the pixels and reduce their lifespan.